Wednesday, 20 February 2008

Waitrose Cooks's Ingredients


This is some of the best packaging I've seen. Clear containers highlights the natural ingredients (I'm not even sure if this line is organic but it certainly feels it), great warm and playful copy and I really like the typography. Often imitated, never bettered, it has flown of the shelves making Waitrose a nice stack of Benjamans. Lewis Molbery showing us the power of design.

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